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Photocopiable © Oxford University Press 2015
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B1+  Wordlist Unit 12
Name 
advert 
  n  /ˈædvɜːt/
I think the most effective adverts are those that make people 
laugh.
associate 
  v  /əˈsəʊʃieɪt/
One tip for remembering a person’s name is to look at their 
face and associate it with the name.
billboard  n  /ˈbɪlbɔːd/
Have you seen the new advertising billboards near the 
cinema?
brand 
  n  /brænd/
She always buys the well-known brands.
bring (someone) round to  phr v  
/brɪŋ ˈraʊnd/
You won’t be successful in business if you can’t bring people 
round to your way of thinking.
drawback  n  /ˈdrɔːbæk/
Another drawback is the cost of production.
effective 
  adj  /ɪˈfektɪv/
What are the most effective adverts?
homeless  adj  /ˈhəʊmləs/
I saw an amazing ad to raise our awareness of the problems 
homeless people have.
image 
  n  /ˈɪmɪdʒ/
I think this gives the companies a negative image.
influence 
  v  /ˈɪnfluəns/
Funny adverts can be a good way to influence people.
logo  n  /ˈləʊɡəʊ/
Each product is recognized by its own logo.
make (someone) aware of  phr  
/meɪk (ˌsʌmwəm) əˈweər əv/
Adverts can make people aware of social issues.
major 
  adj  /ˈmeɪdʒə(r)/
What do you think are the major advantages?
memorable  adj  /ˈmemərəbl/
It’s important to make sure our adverts are memorable.
menswear store  n  /ˈmenzweə stɔː(r)/
I was in town recently in a menswear store.
moth  n  /mɒθ/
He saw a huge cloud of moths coming towards them.
negotiator  n  /nɪˈɡəʊʃieɪtə(r)/
With this book, you will become an amazing negotiator.
news agenda  n  /ˈnjuːz əˌdʒendə/
France 24 online provides an alternative to the English-
language dominated news agenda.
objection  n  /əbˈdʒekʃn/
This book will help you to overcome objections.
objective 
  n  /əbˈdʒektɪv/
The main objectives of ‘fast fashion’ are to bring high-fashion 
clothes into the shops quickly and cheaply.
overcome 
  v  /ˌəʊvəˈkʌm/
What do you think is the best way to overcome someone’s 
objections to an idea?
pass a law  phr  /ˌpɑːs ə ˈlɔː/
The instructor told them that a new law had been passed.
perspective  n  /pəˈspektɪv/
The 226 Alliance Françaises and France 24 online provide news 
from a different perspective.
persuasion  n  /pəˈsweɪʒn/
Philip is a full-time speaker on the psychology of persuasion.
persuasive 
  adj  /pəˈsweɪsɪv/
It’s a very persuasive advert.
point of view  n  /ˌpɔɪnt əv ˈvjuː/
It’s important that you understand the other person’s point of 
view.
poster  n  /ˈpəʊstə(r)/
Please can you put this poster up to advertise the concert?
psychology  n  /saɪˈkɒlədʒi/
Philip Hesketh is a full-time international business speaker on 
the psychology of persuasion.
rely on  phr v  /rɪˈlaɪ ɒn/
They don’t rely on radio stations to tell them what music they 
should listen to any more.
Here is a list of useful or new words from Unit 12 of Navigate B1+ Coursebook. You can insert your own translation.
Words marked with a key (
) all appear in the Oxford 3000.
adj = adjective	
conj = conjunction	
phr v = phrasal verb	
phr = phrase	
pron = pronoun
adv = adverb	
n = noun	
pl = plural	
prep = preposition	
v = verb

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Photocopiable © Oxford University Press 2015
2
B1+  Wordlist Unit 12
Name 
slogan  n  /ˈsləʊɡən/
What slogans can you remember?
soft power  n  /sɒft ˈpaʊə(r)/
The Olympic Games can increase a country’s soft power.
stylish 
  adj  /ˈstaɪlɪʃ/
This particular model was never stylish! It’s just awful.
switch off  phr v  /swɪtʃ ˈɒf/
Maybe every moth in Australia was heading for their light 
because all the others had been switched off!
upset 
  adj  /ʌpˈset/
I was really upset when I saw this advert.
win over  phr v  /wɪn ˈəʊvə(r)/
This book will help you find the perfect way to win people over.